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URBAN RAJAKUMARI
Blending Tradition & Modernity Through Branding
PROBLEM
Urban Rajakumari wanted its boutique identity to reflect both modern fashion sensibilities and cultural roots but lacked a cohesive brand language.
SOLUTION
We designed a bold yet elegant brand identity—store visuals, print ads, and packaging—that spoke directly to its urban yet traditional clientele. The boutique’s refreshed presence elevated customer experience and loyalty.
30%
Increase in Customer Footfall
20%
Boost in In-Store Sales
35%
Enhanced Brand Recognition
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